SaaS Consult Blog

Category: Content Marketing

  • Blog Ideas for SaaS: From Pre-MVP to Series B

    Introduction

    Content is one of the most cost-effective levers for SaaS growth, but its impact depends on stage relevance. A founder in pre-MVP validation needs a very different blog strategy than a Series B CMO expanding into new markets. This guide covers blog ideas for every stage of SaaS growth, with examples, tips, and internal linking opportunities to support your GTM strategy.

    For a broader framework, see Content Marketing Strategy.

    Stage 1: Pre-MVP

    Goal: Validate market interest, build early audience, and gather insights before launch.

    Blog ideas:

    1. Problem analysis – Quantify the cost of the problem you solve.
    2. Industry shifts – Outline key trends affecting your target market.
    3. Expert Q&A – Interviews with industry professionals.
    4. MVP build log – Document progress to engage early adopters.
    5. Lessons from similar SaaS – Reverse-engineer case studies.
    6. Pain point how-tos – Address challenges without pitching.
    7. Survey results – Share insights from your target audience research.
    8. Tool stack for solving the problem.
    9. Industry glossary – Help educate non-experts.
    10. Opinion pieces on where the industry is heading.

    Example: A SaaS tackling remote onboarding could publish “5 Hidden Costs of Inefficient Remote Employee Onboarding.”

    Stage 2: Post-MVP / Early Customers

    Goal: Educate users, refine positioning, and start ranking for core transactional keywords.

    Blog ideas:

    1. Feature walkthroughs with screenshots.
    2. Customer onboarding guides.
    3. Case studies from beta testers.
    4. Comparison posts vs. competitors.
    5. Workflow automation tutorials.
    6. Persona-specific use cases.
    7. Integration setup guides.
    8. Common mistakes your tool prevents.
    9. ROI calculators or templates.
    10. Data security and compliance posts.

    Tip: Link these to Product Marketing for conversion.

    Stage 3: Seed to Series A

    Goal: Capture demand, improve funnel conversion, and expand organic reach.

    Blog ideas:

    1. Industry reports.
    2. Trend deep-dives.
    3. Customer spotlight stories.
    4. Webinar recordings.
    5. Data-backed benchmarks.
    6. Partner integration highlights.
    7. Analyst commentary.
    8. Advanced feature tutorials.
    9. ROI case studies.
    10. Playbooks for specific use cases.

    Example: “2025 SaaS Onboarding Benchmarks” supported by anonymized platform data.

    Stage 4: Series B

    Goal: Defend market position, deepen authority, and support multi-segment expansion.

    Blog ideas:

    1. Enterprise implementation guides.
    2. Multi-market expansion posts.
    3. High-profile partner collabs.
    4. Competitive win breakdowns.
    5. RFP response best practices.
    6. Total cost of ownership posts.
    7. Roadmap previews.
    8. Executive thought leadership.
    9. Global compliance content.
    10. Industry awards and recognition.

    Tip: Tie posts to sales enablement and investor updates.

    Transitioning Content Between Stages

    • Audit quarterly – Remove outdated CTAs and refresh stats.
    • Repurpose top content – Turn a blog into a webinar or whitepaper.
    • Cluster strategy – Build pillar pages with related posts, like SaaS SEO Agency.

    Repurposing Content for Maximum ROI

    1. Turn guides into gated ebooks.
    2. Clip webinars for social posts.
    3. Create multi-format case studies.
    4. Translate top posts for new markets.
    5. Syndicate on partner blogs.

    For execution help, see Content Creation Strategy.

    Conclusion

    The most effective SaaS blogs evolve with the business stage. By aligning topics to growth needs, you turn content into a compound asset that drives awareness, acquisition, and retention — from your first MVP sketch to global market leadership.

  • Copywriting That Converts for SaaS

    Changing a single SaaS landing page headline can increase sign-ups by double digits. Copy is not decoration — it’s a direct lever for conversions. This guide breaks down copywriting types and tactics for SaaS, showing exactly how to apply them to improve trial starts, demo bookings, and paid upgrades.

    Direct Response Copywriting

    Purpose: Drive immediate, measurable action.

    Best for:

    • Landing pages
    • Paid ads
    • Email campaigns

    Example: “Start your free trial today — no credit card required.”

    How to apply:

    • Lead with the primary benefit, not a feature list.
    • Place CTAs above the fold and repeat after key value points.
    • Use numbers (“Save 10+ hours a week”) instead of vague adjectives.

    Brand Copywriting

    Purpose: Build recognition and trust.

    Best for:

    • Homepage hero sections
    • About pages
    • Vision statements

    Example: Slack’s “Where work happens.”

    How to apply:

    • Create a tagline that’s short, memorable, and outcome-focused.
    • Maintain tone consistency across every channel.
    • Avoid generic claims — link brand statements to product proof.

    Product Copywriting

    Purpose: Clarify features and benefits inside the product. This is useful for products that do PLG approach, where conversion is crucial.

    Best for:

    • Onboarding flows
    • Feature pages
    • In-app tooltips

    Example: Asana’s tooltip: “Assign due dates to keep work moving.”

    How to apply:

    • Write for action: “Click here to…” or “Use this to…”
    • Keep sentences under 10 words in UI.
    • Align with marketing promises.

    SEO Copywriting

    Purpose: Attract search traffic aligned with buyer intent.

    Best for:

    • Blog posts
    • Resource libraries
    • Pillar/cluster content

    Example: “Ultimate Guide to Email Marketing for SaaS” targeting a competitive keyword.

    How to apply:

    • Include target keywords in H1, H2, meta, and naturally in content.
    • Use internal links to pages like Content Marketing.
    • Structure with subheadings every 200–300 words.

    Social Media Copywriting

    Purpose: Drive engagement and clicks.

    Best for:

    • LinkedIn posts
    • Twitter/X threads
    • Paid social ads

    Example: “How we reduced churn by 22% — in 3 steps.”

    How to apply:

    • Use a strong hook in the first line.
    • Adapt voice to platform norms.
    • Link to deeper content like Customer Advocacy.

    How to Make SaaS Copy Convert

    1. Know your ICP: See ICP Definition.
    2. Lead with outcomes: Show product impact in the first sentence.
    3. Make it scannable: Headings, bullets, short paragraphs.
    4. Test regularly: A/B test CTAs, headlines, and value props.
    5. Address objections: Include FAQs and proof.

    Common Mistakes

    • Writing for your own preferences instead of the audience.
    • Unverified assumptions about what resonates with the audience
    • Focusing on features without linking to benefits.
    • Overloading with jargon.
    • Ignoring mobile users.

    Conclusion

    Every word in your SaaS marketing should serve the goal of moving the user toward conversion. By applying direct response, brand, product, SEO, and social copy techniques with precision and proof, you’ll improve performance across your funnel without adding more traffic.

    For inspiration, see Best Direct Response Copywriting Examples for SaaS.